UPFIT UTV - “Introducing the DSR”

Shot over the course of 4 days in the Glamis Sand Dunes of California, we crafted this vehicle launch campain for Upfit UTV’s “DSR” vehicle. In the heat of summer, the Glamis dunes are a ghost town, giving us untouched dunes to work with, utilizing a helicopter, camera car, high speed camera and mounting cinema cameras to the vehicles.